IPL

Punjab Kings teams up with Hell Energy Drink as official energy drink partner for IPL

What JioStar–Nielsen’s IPL cross-screen study means for your next live sports media plan

Sierra is back: Tata Motors ditches celebs, bets on culture, brand tie-ups and an IPL push

Gujarat Titans bring Birla Estates on board as principal sponsor for IPL 2026

RCB up for sale: Diageo begins strategic review; decision by March 31, 2026

The untold story of how Piyush Pandey dreamt up the IPL before anyone else

Jiostar banks on entertainment, GST tailwinds and CTV to sustain post-IPL momentum

Why IPL’s valuation dropped two years in a row

Creativity must move to the centre of policy: SPNI CEO Gaurav Banerjee’s big ask at FICCI FRAMES

BCCI to finalise new Team India jersey sponsor within 3 weeks: Arun Dhumal