Gen Z

White Rivers Media's new service lab 'Capital Z' aims to facilitate brands to decode Gen Z better

Myntra launches Gen-Z focused immersive fashion app-in-app experience - FWD

Vice Media's key differentiation is 50 mn unique Indian audiences, storytelling & content creation capabilities: Nilesh Zaveri

Smytten's #SabTryKaro campaign encourages Gen-Z consumers to explore product trials

Spotify's new campaign highlights the positive impact of music on the listener's mood

Gen Z is transforming culture by blurring the lines between consumption & creation: Spotify Culture Next report

Zing unveils its new avatar targeted at Gen Z, with Siddhant Chaturvedi as brand ambassador

95% of Indian Gen Z are interested in using augmented reality (AR) for shopping: Snapchat report

Fastrack's 'Dress It Your Way' campaign urges Gen Z to experiment with its new bag collection

Skybags' #MyDripMySkybags campaign targets Gen Z