Gen Z

Esports goes mainstream: Are brands ready to join the game?

Kia India believes surviving in #TheUrbanWilds easier than handling bae

World Gold Council encourages Gen-Z to shine bright with gold jewellery in 'You are Gold' campaign

Jingles are a potent tool for brand building: Gunjan Khetan of Perfetti Van Melle India

Ipsos India addresses misconceptions about Gen Z and Gen X

Pocket FM clocks 75 billion minutes of streaming time in 2023: Report

Roposo 'Feel the Vibe' campaign blends shopatainment for Gen-Z

53% of consumers perceive ad targeting as intrusive: WARC

Only 10% of those using social media are in 35 to 44 age group: Auburn Digital Research

MG Motor India's campaign for Comet EV featuring Janhvi Kapoor and Ishan Kishan targets Gen Z buyers