Gen Z

KFC India is on the lookout for a 'social first' agency

Fanta's latest ad featuring Kartik Aaryan speaks to Gen Z's desire for indulgence

Balancing innovation and humanity: Insights from VML's Future 100 report

The common sense chronicles: Gen Z and their digital life

We allocate 60-70% of adex in reaching out to new customers: FNP CMO Avi Kumar

Don't generalise Gen Z; focus brand narratives on culture: Kantar on marketing's future

Dentsu India & PhonePe Ads to launch coffee table book on ‘The Bhartiya Consumer’

Will AI make brands more human?

Myntra CMO Sunder Balasubramanian busts myths about Gen Z

Will OpenAI’s SearchGPT be able to shake up Google’s search monopoly?