Gen Z

Will OpenAI’s SearchGPT be able to shake up Google’s search monopoly?

Beyond memes, woke slogans and hip-hop: Why brands keep missing the mark with Gen Z

Here's why marketers are blamed for attention deficit in Gen-Z

Gen Z workforce to drive spending to $250 billion by 2025: Report

MasterChow launches "Loudest Slurp Challenge" to promote KChow noodles range

6E Shuffle: IndiGo and Spotify partner to introduce personalised playlists

Vedang Raina and Rasha Thadani become the faces of Crocs latest campaign

Brand loyalty is a thing of the past; consumers want to experiment: Varun Koorichh of Diageo

Esports goes mainstream: Are brands ready to join the game?

Kia India believes surviving in #TheUrbanWilds easier than handling bae