Gen Z
Why Gen Z sat at the centre of marketing and content playbooks in 2025
Stop calling raw data ‘insights’, says Perfetti’s marketing chief Gunjan Khetan
Tata Coffee Grand rolls out ad reflecting Gen Z perspectives in everyday moments
Rohit Saraf brings a pop-culture twist to Nivea’s new skincare conversation
What brands must relearn as India’s consumer economy resets for 2030
India’s male grooming market enters mainstream, says Marico’s Saugata Gupta
SC rejects call to ban social media for minors, warns of Nepal-like fallout
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