Gen Z
Roblox brings rewarded video format to advertisers via Google partnership
Sonata’s latest film follows the pace and pressure of young ambition
Unilever’s Sunsilk reimagines Haircare for Gen Z with social-first marketing
NXTFACE taps Women’s T20 League moment with Jemimah Rodrigues on Jio Hotstar
New Me and JioHotstar bring in-stream fashion shopping to MTV Splitsvilla 16
Roblox expands Gen Z ads push with Homepage Feature, programmatic access
Why Gen Z sat at the centre of marketing and content playbooks in 2025
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