Gen Z
No TV, No Print! Myntra and SUGAR bet fully on digital with Molten beauty
Why brand building still matters in a performance-driven digital world
BGMI becomes a Reflex for Gen Z in Dentsu Creative Isobar and KRAFTON campaign
NODWIN Gaming and JioStar launch BGMS season 4 with OnePlus as title partner
Just 5% more attention can double brand impact: Snapchat-WPP study