Gen Z

Britannia Jim Jam’s Marvel campaign features Super Hero press conference twist

Retail market in India to cross Rs 200 trillion as consumer behaviour evolves

MAGGI Spicy campaign celebrates young people who follow their own path

Tira appoints Ahaan as brand ambassador

No longer just a collab! Mustang emerges as a growth lever for GOBOULT ahead of IPO

India’s beauty and personal care market to hit $40 billion, led by Gen Z and e-commerce

Roblox brings rewarded video format to advertisers via Google partnership

Sonata’s latest film follows the pace and pressure of young ambition

Unilever’s Sunsilk reimagines Haircare for Gen Z with social-first marketing

NXTFACE taps Women’s T20 League moment with Jemimah Rodrigues on Jio Hotstar