Gen Z
                NODWIN Gaming and JioStar launch BGMS season 4 with OnePlus as title partner
            
                Just 5% more attention can double brand impact: Snapchat-WPP study
            
                CTV ads lift brand consideration by 7.9%, boost Gen Z purchase intent by 8.5%: Study
            
                Third Wave Coffee bets big on Gen Z footfall with Bobble and Matcha push
            
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