Gen Z

Brand loyalty is a thing of the past; consumers want to experiment: Varun Koorichh of Diageo

By Khushi Keswani

Sep 26, 2024 17:25 IST logo

6 Min read

Esports goes mainstream: Are brands ready to join the game?

By Saptak Bardhan

Jul 09, 2024 09:48 IST logo

5 Min read

Kia India believes surviving in #TheUrbanWilds easier than handling bae

Kia India believes surviving in #TheUrbanWilds easier than handling bae

By BestMediaInfo Bureau

Mar 15, 2024 04:02 IST logo

2 Min read

World Gold Council encourages Gen-Z to shine bright with gold jewellery in 'You are Gold' campaign

World Gold Council encourages Gen-Z to shine bright with gold jewellery in 'You are Gold' campaign

By BestMediaInfo Bureau

Mar 15, 2024 04:02 IST logo

2 Min read

Jingles are a potent tool for brand building: Gunjan Khetan of Perfetti Van Melle India

By BestMediaInfo Bureau

Feb 12, 2024 09:41 IST logo

4 Min read

Ipsos India addresses misconceptions about Gen Z and Gen X

Ipsos India addresses misconceptions about Gen Z and Gen X

By BestMediaInfo Bureau

Feb 02, 2024 15:00 IST logo

5 Min read

Pocket FM clocks 75 billion minutes of streaming time in 2023: Report

Pocket FM clocks 75 billion minutes of streaming time in 2023: Report

By BestMediaInfo Bureau

Dec 22, 2023 17:29 IST logo

3 Min read

Roposo 'Feel the Vibe' campaign blends shopatainment for Gen-Z

Roposo 'Feel the Vibe' campaign blends shopatainment for Gen-Z

By BestMediaInfo Bureau

Dec 14, 2023 17:02 IST logo

3 Min read

53% of consumers perceive ad targeting as intrusive: WARC

53% of consumers perceive ad targeting as intrusive: WARC

By BestMediaInfo Bureau

Jul 24, 2023 16:46 IST logo

3 Min read

Only 10% of those using social media are in 35 to 44 age group: Auburn Digital Research

Only 10% of those using social media are in 35 to 44 age group: Auburn Digital Research

By BestMediaInfo Bureau

Jul 13, 2023 15:23 IST logo

3 Min read