Gen Z
Balancing innovation and humanity: Insights from VML's Future 100 report
We allocate 60-70% of adex in reaching out to new customers: FNP CMO Avi Kumar
Don't generalise Gen Z; focus brand narratives on culture: Kantar on marketing's future
Dentsu India & PhonePe Ads to launch coffee table book on ‘The Bhartiya Consumer’
Will OpenAI’s SearchGPT be able to shake up Google’s search monopoly?
Beyond memes, woke slogans and hip-hop: Why brands keep missing the mark with Gen Z