Gen Z

Just 5% more attention can double brand impact: Snapchat-WPP study

Social and video are the new search engines for Gen Z

WickedGüd teams up with Shilpa Shetty to unpack the noodle debate

Gen Z won’t follow you unless you walk beside them

Gen Z men and women divided on identity, equality, and politics

CTV ads lift brand consideration by 7.9%, boost Gen Z purchase intent by 8.5%: Study

Third Wave Coffee bets big on Gen Z footfall with Bobble and Matcha push

CID trio returns to crack the case of the Rs 299 KFC mystery

Snapchat lights up billboards, urging brands to rethink Gen Z reach

Orry and Neena Gupta discuss beauty in Foxtale’s latest ad film