Gen Z

G-SHOCK launches new campaign with Vicky Kaushal, highlighting Gen Z resilience

Secret Sauce Communications to handle PR mandate for Bindu Fizz Jeera Masala

Jackie Shroff shows Gen Z how to ‘Snap to Decide’ in Kitkat’s latest campaign

Fundamental crafts campaign for JKY Groove, Jockey’s new Gen Z athleisure line

White Rivers Media gets digital creative mandate for ToI’s Metro Supplements

Amazon Fashion rebrands Gen Z Storefront to ‘Serve’

Tata Coffee Grand Cold Coffee explores urban connections in new digital campaign

How 7UP is using music to make your food taste spicier

Over half of Gen Z adults struggle with healthcare costs, quality, and misinformation online: Survey

Nestlé expands ready-to-drink cold coffee range to India, MENA region and Brazil