Gen Z

How 7UP is using music to make your food taste spicier

Over half of Gen Z adults struggle with healthcare costs, quality, and misinformation online: Survey

Nestlé expands ready-to-drink cold coffee range to India, MENA region and Brazil

KFC India is on the lookout for a 'social first' agency

Fanta's latest ad featuring Kartik Aaryan speaks to Gen Z's desire for indulgence

Balancing innovation and humanity: Insights from VML's Future 100 report

The common sense chronicles: Gen Z and their digital life

We allocate 60-70% of adex in reaching out to new customers: FNP CMO Avi Kumar

Don't generalise Gen Z; focus brand narratives on culture: Kantar on marketing's future

Dentsu India & PhonePe Ads to launch coffee table book on ‘The Bhartiya Consumer’