brands

Brands set to sprint with Tata Mumbai Marathon, rush for sponsorship for Rs 5-7 cr

82% Indian brands see benefits in using AI for content creation: Adobe Study

Havas CX India MD Prashant Tekwani decodes what modern consumers really crave from brand experiences

Sony ropes in 22 sponsors for Kaun Banega Crorepati Season 16

Brands shouldn’t focus solely on performance marketing at the bottom of the funnel: Hephzibah Pathak

In-depth: When brands shoot themselves in the foot trying to ride the coattails of Olympic glory

Has athlete Manu Bhaker hit the bullseye in attracting brand interest?

XR in marketing: Making distracted consumers spend two more minutes with the brand

Using AI to optimise content creation and distribution

Next AI wave involves solving challenges around machine consciousness: Daniel Hulme of WPP