brands

Insights for brands to leverage shifting attitudes of Indian consumers

Is it time for brands to bring down dependence on telemarketing?

From ‘Desh ka namak’ to ‘Jaago re’, how Ratan Tata touched millions of lives

Consumers shift to experiences and value-added purchases this festive season: Atin Wahal

Colors announces the sponsors for Bigg Boss 18

WPP partners with Roblox to help brands leverage gaming content

India is our biggest market outside Germany, says AVOW’s Ashwin Shekhar

Diageo renews partnership with Enormous Brands for five of its brands

Tribes Communication launches sports marketing and management business unit

Amidst the festive buzz, creative agencies prepare for a revenue boost