brands

Rural India leads FMCG growth in Q2, outpacing urban markets

Consumers drift to regional FMCG brands, says Honasa’s Varun Alagh

Darpan Sanghvi reveals why even the biggest celebrities can’t save brands with weak fundamentals

Cooking-comedy shows stir strong regional ad demand, JioStar data reveals

Print adex to grow 10–15% this festive season, led by tier 2–3 and regional markets

Brands, do you know Reddit users are calling you out, unfiltered?

CEO, PR, legal or marketing? In crisis, is India Inc. still asking, ‘Who’s handling this?’

Can attention measurement prove its worth or slip into vanity status?

Micro drama platforms face harsh business realities in India

As AI disrupts the web economy, can publishers and brands take back control?