brands
Can attention measurement prove its worth or slip into vanity status?
Will the Sardaar Ji 3 controversy hit Diljit Dosanjh’s brand value?
Digital black hole: MFA sites are quietly eating away 30% of India’s programmatic ad spends
CTV is booming, but most brands don’t know how to use it right: MiQ
IPL 18 sees 10.5% ad growth, 29% more brands, and shift to <10s ad formats
IPL 18 attracts 105+ advertisers and 190+ brands despite flat ad volume growth: TAM
Truecaller eyes spot as India’s next big ad platform after Google and Meta