brands

AdCounty Media India appoints Gaurav Dikshit as Board Advisor

Why brands are turning advertising pitches into free strategy

Why agencies are stuck in middle of in-house ambition and consulting creep, Amitesh Rao explains

Omnicom unveils next-gen Omni AI platform, pitches measurable sales growth for brands

WPP Media’s Premjeet Sodhi flags “measurement framework” as missing link in brand effectiveness efforts

Brands are taking creative control back. What happens to agencies’ seat at the table?

‘Eggoz’ scrambles for trust; independent lab test finds cancer-linked trace

Brands take research into their own hands, yet the picture is far from simple

Marico’s digital brands cross Rs 1,000 crore ARR as profitability targets sharpen

What brands must relearn as India’s consumer economy resets for 2030