brands

Can advertisers trust ads inside OpenAI’s ChatGPT?

SPNI brings in Maruti Suzuki, Maaza, Pidilite and others for ‘Wheel of Fortune’ India

If ChatGPT captures 5% of search, India’s ad market may have to follow

AdCounty Media India appoints Gaurav Dikshit as Board Advisor

Why brands are turning advertising pitches into free strategy

Why agencies are stuck in middle of in-house ambition and consulting creep, Amitesh Rao explains

Omnicom unveils next-gen Omni AI platform, pitches measurable sales growth for brands

WPP Media’s Premjeet Sodhi flags “measurement framework” as missing link in brand effectiveness efforts

Brands are taking creative control back. What happens to agencies’ seat at the table?

‘Eggoz’ scrambles for trust; independent lab test finds cancer-linked trace