brands
Print adex to grow 10–15% this festive season, led by tier 2–3 and regional markets
CEO, PR, legal or marketing? In crisis, is India Inc. still asking, ‘Who’s handling this?’
Can attention measurement prove its worth or slip into vanity status?
Will the Sardaar Ji 3 controversy hit Diljit Dosanjh’s brand value?
Digital black hole: MFA sites are quietly eating away 30% of India’s programmatic ad spends
CTV is booming, but most brands don’t know how to use it right: MiQ