brands

GroupM Brew 2024: When data and creativity tie the knot

Brands applaud Union Budget 2024, hail it as progressive and balanced

Driving business goals and purpose-driven marketing are not mutually exclusive: Amitesh Rao

Stalking consumers never ends good for brands: Orlando Wood, Cannes 2024

Cannes Lions 2024: Building a creative agency as a brand

Martin Sorrell takes a shot at Havas’ latest AI investment and dentsu

Cannes Lions 2024: Consumers are a brand’s muse: Unilever’s Esi Eggleston Bracey

Creativity should be a means to an end, not an end in itself: AB InBev’s Marcel Marcondes

What are the driving forces of marketers' strategies in 2024?

Despite emergence of digital platforms, TV remains key for top-of-funnel advertising: Zee's Ashish Sehgal