brands

PKL's scale rivals T20 World Cup, offering unmatched reach this festive season: Kingshuk Mitra

Print adex set to soar by 25% YoY this festive season

Will navigate any challenge in rebuilding resurrected brands like Jawa: Anand Mahindra

Ad spends on news channels back to normal ahead of festive season

Brands set to sprint with Tata Mumbai Marathon, rush for sponsorship for Rs 5-7 cr

82% Indian brands see benefits in using AI for content creation: Adobe Study

Havas CX India MD Prashant Tekwani decodes what modern consumers really crave from brand experiences

Sony ropes in 22 sponsors for Kaun Banega Crorepati Season 16

Brands shouldn’t focus solely on performance marketing at the bottom of the funnel: Hephzibah Pathak

In-depth: When brands shoot themselves in the foot trying to ride the coattails of Olympic glory