brands

How marketers are navigating complexities of decoding consumers' digital footprints

Despite emergence of digital platforms, TV remains key for top-of-funnel advertising: Zee's Ashish Sehgal

AI reduces advertising costs, should not be considered additional expense: GroupM's Atique Kazi

Spotify unveils in-house music consultancy Aux for brands

IPL is all about value creation for brands vs a pricing story for Disney Star: Ajit Varghese

The ability to attribute outcomes is what fuels further investment in digital channels: GroupM's Maps

X to let brands run ads next to certain creators

Cost and creative readiness stand out as primary hurdles in CTV advertising space

Unilever to implement quantitative methodology to measure brands' consumer appeal

Brands applaud and analyse Budget 2024