brands

Has athlete Manu Bhaker hit the bullseye in attracting brand interest?

XR in marketing: Making distracted consumers spend two more minutes with the brand

Using AI to optimise content creation and distribution

Next AI wave involves solving challenges around machine consciousness: Daniel Hulme of WPP

GroupM Brew 2024: When data and creativity tie the knot

Brands applaud Union Budget 2024, hail it as progressive and balanced

Driving business goals and purpose-driven marketing are not mutually exclusive: Amitesh Rao

Stalking consumers never ends good for brands: Orlando Wood, Cannes 2024

Cannes Lions 2024: Building a creative agency as a brand

Martin Sorrell takes a shot at Havas’ latest AI investment and dentsu