brands

How marketers are navigating complexities of decoding consumers' digital footprints

In-depth: Just how quick is the rise of quick commerce advertising in India?

In-depth: IPL or general elections? A tough choice for advertisers

Despite emergence of digital platforms, TV remains key for top-of-funnel advertising: Zee's Ashish Sehgal

Spotify unveils in-house music consultancy Aux for brands

AI reduces advertising costs, should not be considered additional expense: GroupM's Atique Kazi

IPL is all about value creation for brands vs a pricing story for Disney Star: Ajit Varghese

The ability to attribute outcomes is what fuels further investment in digital channels: GroupM's Maps

X to let brands run ads next to certain creators

Cost and creative readiness stand out as primary hurdles in CTV advertising space