brands

Cannes Lions 2024: Consumers are a brand’s muse: Unilever’s Esi Eggleston Bracey

Creativity should be a means to an end, not an end in itself: AB InBev’s Marcel Marcondes

What are the driving forces of marketers' strategies in 2024?

FCB/Six India appoints Chinmay Chandratre SVP - Media

How marketers are navigating complexities of decoding consumers' digital footprints

In-depth: Just how quick is the rise of quick commerce advertising in India?

In-depth: IPL or general elections? A tough choice for advertisers

Despite emergence of digital platforms, TV remains key for top-of-funnel advertising: Zee's Ashish Sehgal

AI reduces advertising costs, should not be considered additional expense: GroupM's Atique Kazi

Spotify unveils in-house music consultancy Aux for brands