brands

IPL is all about value creation for brands vs a pricing story for Disney Star: Ajit Varghese

The ability to attribute outcomes is what fuels further investment in digital channels: GroupM's Maps

X to let brands run ads next to certain creators

Cost and creative readiness stand out as primary hurdles in CTV advertising space

Unilever to implement quantitative methodology to measure brands' consumer appeal

Brands applaud and analyse Budget 2024

Vh1 Supersonic's diverse audience opens opportunities for brands: Gaurav Mashruwala

Here's a sneak peek into what brands are expecting from Union Budget 2024

X unveils 2024 marketing calendar; highlights 'X Featured' moments for making brands relevant

Here's how 2024 LS polls are likely to boost news channels' revenues