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Can esports become a lucrative revenue source for OTT platforms?

Flipkart buys Digital Lands in Jump.Trade's Racing Metaverse to engage with gaming community

Scarecrow M&C; Saatchi creates Fund Island film for U GRO Capital

JCDecaux India wins multi-year contract for advertising at Bengaluru's Kempegowda International Airport

Mi Ads appoints Xapads Media as its core agency partner for India

JioMart ushers cricket season with “Shopping Aisa, India Jaisa” campaign

IPL 2023: Advertisers intimidated as Star, JioCinema fight rages on

Badshah Masala takes consumers down memory lane with new rendition of 'Swaad Sugandh Ka Raja' jingle

Lee Cooper's 'Life Is Out There' campaign showcases its new summer collection

Multi-objective personalisation boosts ad consumption by 61% while video consumption drops by 4%: VDO.AI research