Top Advertising, Marketing and Media news headlines of today - Feb 5, 2026

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  • Feb 05, 2026 16:39 IST

    TRAI notifies new broadcasting audit rules, tightens timelines and curbs repeat audits

    The changes represent one of the most substantive revisions to the broadcasting audit framework since the Interconnection Regulations were first introduced in 2017. Read more...



  • Feb 05, 2026 16:09 IST

    Prime Video adds Goldmines Play as Hindi-dubbed South Indian films join platform

    Goldmines Telefilms’ library, including blockbusters like Rangasthalam, Ala Vaikunthapurramuloo, and Bigil, joins Prime Video’s add-on subscriptions at INR 29 introductory. Read more...



  • Feb 05, 2026 15:41 IST

    Thums Up brings Hanumankind and Vishal Dadlani together for ‘Taste the Thunder’ track

    Conceptualised by WPP Ogilvy and produced with Universal Music Group, the anthem film directed by Bijoy Shetty features music by Sushin Shyam. Read more...



  • Feb 05, 2026 15:30 IST

    Nike explores ambition, self-belief and sporting competition in India with latest campaign

    The out-of-home and film-led campaign appears across Mumbai ahead of the men’s T20 cricket tournament, highlighting themes of self-belief through elite athletes and emerging talent. Read more...



  • Feb 05, 2026 15:07 IST

    Nestlé India marks Maggi’s 50th anniversary with commemorative postal stamp

    The postal department unveils a special stamp to recognise five decades of the MAGGI brand in India, highlighting its presence in households and its role in the processed food sector. Read more...



  • Feb 05, 2026 15:04 IST

    Washington Post cuts 300-plus newsroom jobs amid organisational reset

    Staff were told of “significant actions” in an internal note and asked to stay home before a video call, as editors said restructuring reflects a shift from its earlier print-led model. Read more...



  • Feb 05, 2026 14:35 IST

    Shehbaz Sharif backs Pakistan’s India match boycott, calls it “appropriate decision”

    PM says Pakistan took a “considered stance” to stand by Bangladesh; ICC warns PCB of “significant and long-term implications” if it skips the February 15 T20 World Cup fixture in Colombo. Read more...



  • Feb 05, 2026 13:29 IST

    Publicis expands Working With Cancer initiative with AI coach and new research backing

    The programme, now supported by more than 5,000 companies covering over 40 million workers, introduces an AI tool for employers following studies linking workplace support to recovery outcomes. Read more...



  • Feb 05, 2026 13:28 IST

    Altman reacts to Anthropic’s dig at chatgpt, calls superbowl ad ‘dishonest’

    Anthropic released adverts mocking sponsored responses in chatbots, including one showing a ChatGPT-like assistant promoting insoles after a fitness query. Read more...



  • Feb 05, 2026 12:13 IST

    Sonu Sood highlights APAR’s infrastructure and home cable portfolio in new TVC

    The film highlights the company’s presence across infrastructure, defence and residential segments and will run across television and digital platforms. Read more...



  • Feb 05, 2026 11:18 IST

    Spikes Asia names McDonald’s 2026 Advertiser of the Year

    The brand receives the regional honour for the second time, following a body of award-winning work across APAC markets including Japan and the Philippines. Read more...



  • Feb 05, 2026 11:14 IST

    Netflix faces backlash as Manoj Bajpayee starrer ‘Ghooskhor Pandat’ teaser sparks caste row

    Critics argue that attaching the word “ghooskhor” (bribe-taker) to “pandat”, a term commonly associated with Brahmins and priests, unfairly paints an entire community in a negative light. Read more...



  • Feb 05, 2026 11:10 IST

    Anthropic vows Claude will stay ad-free, takes aim at ad-led AI assistants

    The company argued that ad-driven incentives could distort responses, erode user trust and prioritise engagement over genuine usefulness. Read more...



  • Feb 05, 2026 11:06 IST

    Roblox brings rewarded video format to advertisers via Google partnership

    The gaming platform will enable programmatic buying of rewarded video inventory through Google’s ad tools, alongside new measurement partnerships to track performance across campaigns. Read more...



  • Feb 05, 2026 10:44 IST

    Sonata’s latest film follows the pace and pressure of young ambition

    The new brand film follows three young strivers navigating work, setbacks and milestones, positioning the watch as a companion to a generation shaping its own path. Read more...



  • Feb 05, 2026 10:41 IST

    Marico to acquire majority stake in wellness brand Cosmix

    FMCG major signs definitive agreements to buy 60% in the digital-first nutrition brand at a valuation of about Rs 375 crore; founders to continue leading operations. Read more...



  • Feb 05, 2026 10:38 IST

    Google parent Alphabet’s Q4 ad revenue rises 13.5% to $82.3 billion

    Google’s core search and advertising business grew 17% year-on-year to $63.1 billion in Q4. YouTube advertising revenue rose 9% to $11.4 billion. Read more...



  • Feb 05, 2026 10:34 IST

    ThinkROI secures RSPL digital media mandate for Ghadi detergent portfolio

    The agency’s remit covers digital strategy and media across RSPL’s laundry brands, including Ghadi Detergent Cake, Powder and Smart Matic, extending an existing partnership. Read more...



  • Feb 05, 2026 09:59 IST

    How this jewellery brand skips ads and still grows fast

    In an era where brands aggressively adopt AI-led marketing, influencer-driven storytelling and always-on digital campaigns, Anan Jewels’ marketing playbook feels almost vintage. Read more...



  • Feb 05, 2026 09:38 IST

    In the age of Reels and memes, who controls creative decisions today?

    Reels-and-memes

    As speed and virality dictate creative choices, advertising’s real question isn’t format or humour, but who controls the idea and who takes responsibility when everything starts to look the same?. Read more...



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