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Star Sports bundles World Cup with IPL, attempts performance marketing on TV

Kyoorius Creative Awards jury objects to Jindal Steel's "Steel of India” campaign

Here’s how brands can infuse ‘Zabardast’ and not ‘Zabardasti ka humour’ in ads

Are Disney Star’s ad rates for T20 World Cup 2024 costly or attractive for advertisers?

LS polls: How News18 is attracting advertisers with unparalleled reach, TV+digital offering

Reach, big faces or TG - how brands pick news channels for general elections

Canara HSBC Life Insurance aims to fulfil "Bade Promises"

Lack of differentiation in services of Life Insurance brands affects brand loyalty: Hansa Research

Goibibo recreates comic scene from Panchatanthiram with duo Kalidas-Jayaram

Manappuram Finance sheds light on loan accessibility to ‘Make Life Easy With Doorstep Gold Loan’