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- Feb 02, 2026 17:56 IST
India AdEx to reach Rs 1.30 lakh crore in 2026; digital share seen at 70% by 2027: dentsu
Market to grow at 7.41% CAGR; digital projected at Rs 98,034 crore by 2027, while TV and print lose share and OOH emerges as the only traditional gainer. Read more...
- Feb 02, 2026 15:28 IST
Colors Gujarati to launch Gangasati–Paanbai and Manmelo dramas from February 2
The series presents the devotional poetry and bhajans of saint-poetesses Gangasati and Paanbai through a contemporary narrative combining spirituality, music and human values. Read more...
- Feb 02, 2026 15:25 IST
Pratik Dawda joins PHD as Associate Vice President
With close to 10 years in media and digital strategy, Dawda has led data-driven planning and performance mandates across agency and platform roles. Read more...
- Feb 02, 2026 12:50 IST
Talent tracker of the week: Key leadership changes and appointments across sectors
BestMediaInfo.com tracks last week’s major leadership appointments, promotions, and exits impacting the world of advertising, marketing and media. Read more...
- Feb 02, 2026 12:24 IST
Super 7 ads of the week: How brands leaned on community, culture and craft
BestMediaInfo.com curates the most talked-about ads that made an impact last week across brands and platforms. Read more...
- Feb 02, 2026 12:11 IST
Hashtag Orange appoints Jayesh Punjabi as Technology Head
With over 11 years’ experience in digital transformation, MarTech automation and AI, Punjabi has worked across Genpact, EY and WPP on global brand initiatives. Read more...
- Feb 02, 2026 12:08 IST
Maybelline New York appoints Kiara Advani as brand ambassador for India
Advani will appear in Maybelline New York’s India campaigns, with the brand linking the association to its broader focus on self-expression. Read more...
- Feb 02, 2026 12:05 IST
Why Pepsi’s polar bear ad feels familiar to creatives, and why that matters
The polar bear’s quiet identity crisis may feel unexpected on screen, but the thinking behind it is familiar. Read more...
- Feb 02, 2026 12:01 IST
Sony’s Sandeep Mehrotra joins Z as Chief Operating Officer, Ad revenue
Mehrotra was previously associated with Culver Max Entertainment (formerly Sony Pictures Networks India) as Head of Ad Sales – Network Channels. Laxmi Shetty will continue to lead the ad revenue vertical as Head – Ad Revenue, Broadcast & Digital. Read more...
- Feb 02, 2026 11:51 IST
Industry sees Budget 2026 AVGC push as talent pipeline India has been missing
Industry leaders say AVGC content creator labs in schools and colleges could address talent gaps, support job creation and strengthen India’s original gaming and digital content pipeline. Read more...
- Feb 02, 2026 11:44 IST
Can Budget 2026’s slow and steady approach revive FMCG demand?
For the FMCG sector, which has been navigating uneven urban demand and slow rural recovery over the past few years, the Budget delivered reassurance rather than surprise. Read more...
- Feb 02, 2026 11:38 IST
M&E industry sees ‘confidence to dream bigger’ as Budget pushes creator skilling
With AVGC labs planned in 15,000 schools and 500 colleges and Rs 250 crore earmarked for AVGC talent development, M&E executives say the Budget strengthens the talent, tech and production base that will shape the next decade of media. Read more...
- Feb 02, 2026 11:31 IST
Budget 2026–27: Key takeaways that will shape India’s ads and marketing playbook
Industry leaders said the Budget strengthens the operating foundations that now determine marketing performance: digital infrastructure, AI-led skilling, MSME capital and the Orange Economy push for AVGC and design. Read more...
- Feb 02, 2026 11:27 IST
T20 World Cup: JioStar faces Rs 200–250 crore ad risk with Pakistan’s India match boycott
Pakistan’s move to skip only the Feb 15 India match creates uncertainty for the host broadcaster’s ad commitments, pricing, and sponsor guarantees. Read more...
- Feb 02, 2026 09:17 IST
Union Budget 2026: What a leaner I&B ministry budget means for media and advertising
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For India’s media, advertising, and marketing ecosystem, the union budget outlines a clear shift from broad-based spending to selective, future-oriented investment. Read more...
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