advertising

IPL 2023: 51% drop in the number of advertisers on TV

Rediffusion launches all-women ad agency 'Ladyfinger' with Tista Sen as CEO and CCO

Has the era of brand taglines come to end?

Criteo report highlights 10 trends that will alter Commerce Media landscape

Chaayos introduces its new Chai Frappe offering with #AisaBhiHoSaktaHai campaign

Comparative ads can be made, but can't disparage competitor's products, says Delhi HC quashing HUL's appeal

Enough tailwind for us to believe we will break records this IPL season, says Sanjog Gupta of Star Sports

Swiggy recreates courtroom setting in new campaign to put focus on “Match Day Mania” offers

Ranveer Singh and Alia Bhatt introduce MakeMyTrip's 'Book With Zero Payment' feature in new campaign

In-depth: With surge in IPL viewership, advertising to go up on both TV and digital, say top advertisers