advertising

Amidst the festive buzz, creative agencies prepare for a revenue boost

Kyoorius Designyatra is an opportunity for brands to transform their approach to branding: Rajesh Kejriwal

Finding the perfect blend of tech and creativity in brand storytelling

Digital ad spends to outpace TV this festive season, says Roopali Sharma of Havas Media

Cinema advertising to surge 30% this festive season

The evolving landscape of performance marketing: Insights from Rory Mitchell of Criteo

OOH adex poised for 15% YoY growth this festive season, say experts

Exclusive: Rohit Ohri’s 3 decades in 3 holding companies: how does he rate them?

Reality and format shows to dominate adex in second half of 2024

IPO-bound Ather Energy to spend Rs 300 crore on marketing by FY2027