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- Mar 06, 2026 10:58 IST
Nearly six years after TikTok ban, Instagram corners 65% of digital ad impressions
The findings suggest India’s digital ad market expanded in 2025 even as impression delivery became heavily concentrated on a handful of platforms. Read more...
- Mar 06, 2026 10:49 IST
The brand problem India's B2B sector has been refusing to see
For decades, Indian B2B businesses have competed on cost and survived on relationships. In a tariff-rattled, brand-driven world, that playbook is running out of road. Read more...
- Mar 06, 2026 10:29 IST
India’s beauty market is thriving, but it has a copy-paste problem
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As global trends flood social media and performance marketing rewards familiarity, Indian beauty brands are scaling rapidly by replicating proven formats. This raises deeper questions about originality, identity and long-term brand equity. Read More...
- Mar 06, 2026 09:42 IST
Greaves Electric Mobility names Pranesh Urs as Head of Marketing
Urs joins GEML to oversee marketing for Ampere, Ele and Eltra, reporting to MD and CFO Vikas Singh, and bringing experience from Ather, Samsung and HP. Read more...