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- Dec 17, 2025 17:44 IST
Hoopr introduces AI tools for music licensing to help brands find tracks and content ideas
The AI tools analyse brand identity and track attributes to recommend songs and campaign concepts while aiding high-volume content creation. Read more...
- Dec 17, 2025 16:46 IST
Indian Railways’ ad revenue crosses Rs 1,313 crore in five years
According to the RTI reply, Western Railway’s advertising revenue rose sharply from Rs 11.47 crore in 2020-21 to Rs 70.69 crore in 2023-24. Read more...
- Dec 17, 2025 16:42 IST
Kerala TRP manipulation row reaches Lok Sabha; Centre seeks police report
The Centre told the Lok Sabha it has sought details from the Kerala DGP on the FIR but said no decision has been taken yet on a forensic audit or further action. Read more...
- Dec 17, 2025 16:26 IST
Womancart appoints Value 360 Communications for public relations mandate
The mandate covers strategic communications, media relations and content support as Womancart expands its retail and digital presence across key Indian markets. Read more...
- Dec 17, 2025 16:12 IST
Mayfair Housing appoints Nitin Nagpal as Chief Sales and Marketing Officer
Nagpal will oversee integrated sales and marketing operations as the Mumbai-based real estate group prepares for its next phase of expansion. Read more...
- Dec 17, 2025 16:09 IST
SMFG India Credit appoints White Rivers Media as digital agency
The agency will develop and execute a comprehensive digital strategy to enhance engagement across India, focusing on underserved customer segments. Read more...
- Dec 17, 2025 15:49 IST
Ravi Makwana joins Vadilal Industries as Chief Marketing Officer
Makwana announced the development on LinkedIn, linking his new role at Vadilal Industries to broader shifts and competitive pressures in the Indian ice cream industry. Read more...
- Dec 17, 2025 15:30 IST
Instamart adapts 1990s hit ‘Bolo Taara Ra Ra’ in Christmas-themed campaign
Set on Christmas Eve, the film shows a child turning into a Christmas star, travelling across India before returning home and linking moments to Instamart’s service. Read more...
- Dec 17, 2025 14:45 IST
MAGGI’s latest film explores moments of connection in daily life
The television commercial portrays families and individuals reconnecting through everyday routines, with the campaign rolling out across TV and digital platforms. Read more...
- Dec 17, 2025 13:22 IST
Lawyered appoints Pratik Gandhi as brand ambassador
The legal-tech startup said the association will focus on public engagement around everyday legal awareness, mobility compliance and citizen-facing legal tools. Read more...
- Dec 17, 2025 13:20 IST
Saregama acquires equity stake in Bhansali Productions under strategic partnership
The partnership provides Saregama an equity stake and long-term access to Bhansali Productions’ film music, alongside governance oversight without creative interference. Read more...
- Dec 17, 2025 12:55 IST
Pidge appoints Arpit Bansal as Head of Marketing
Bansal joins with over 12 years of cross-industry experience to oversee brand communication, category positioning, and integrated marketing strategies. Read more...
- Dec 17, 2025 12:46 IST
Rakshit Hargave takes charge as CEO and MD of Britannia Industries
Hargave exits Grasim Industries after four years, where he led Birla Opus Paints, building manufacturing facilities, high-performing teams and distribution networks. Read more...
- Dec 17, 2025 12:02 IST
Bunty Sajdeh and Prarthana Ajmani launch CXA following separation from Karan Johar’s talent venture
The new joint venture brings Tiger Shroff on board as first talent, as Dharma Productions relaunches its talent arm under Dharma Collab Artists Agency. Read more...
- Dec 17, 2025 11:48 IST
FanCode extends exclusive Formula 1 broadcast rights in India till 2028
The multi-year agreement extension covers live races, sprint events and Formula 1 streaming services across India and select South Asian markets. Read more...
- Dec 17, 2025 11:46 IST
RCPL relaunches SIL as flagship brand for packaged foods entry
Reliance Consumer Products will scale SIL as its flagship foods brand, starting with noodles, ketchup, jams, sauces and spreads. Read more...
- Dec 17, 2025 11:43 IST
IAMAI raises concerns over DoT SIM-binding rules, flags service disruption risks
Industry body says mandatory SIM-binding and periodic logouts could disrupt business operations while having limited impact on curbing cyber fraud. Read more...
- Dec 17, 2025 11:32 IST
Warner Bros Discovery likely to reject Paramount’s $108.4 billion bid, back Netflix offer
The board is expected to advise shareholders against the all-cash offer as rival bidders compete for the group’s studios, streaming platforms and content library. Read more...
- Dec 17, 2025 11:30 IST
Zaggle signs advertising pact with BCCL, allots Rs 40 crore warrants to media major
BCCL will advertise Zaggle, its subsidiaries and brands; the preferential issue totals Rs 59.99 crore, including warrants issued to promoter group entity RAN Ventures. Read more...
- Dec 17, 2025 11:28 IST
Instagram tests Reels-only TV app on Amazon Fire TV
‘Instagram for TV’ organises Reels into channel-style rows, supports up to five logins per device, and targets shared viewing in the living room. Read more...
- Dec 17, 2025 11:22 IST
Why tier-2 India is the new launchpad for global scale ideas
Chandan Sharma, General Manager- Digital Media, Adani Group, writes, "From Indore's transformation into one of India's cleanest cities to Surat's shift toward tech-driven manufacturing, Tier-2 India is changing the rules of growth”. Read more...
- Dec 17, 2025 11:10 IST
Sebi flags insider trading in Adani’s NDTV open offer; notices to Pranav Adani, kin
The post-announcement surge in NDTV shares is at the heart of Sebi’s case, as it examines whether entities traded with unpublished price-sensitive information. Read more...
- Dec 17, 2025 11:00 IST
Brands are taking creative control back. What happens to agencies’ seat at the table?
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Why India’s biggest brands are ditching agencies and what it means for the future of creativity, control, and marketing power. Read more...
- Dec 17, 2025 09:35 IST
How Meta’s AI tools and partners enabled scam crypto ads on Facebook and Instagram
Ads promising 10% weekly returns ran within 20 minutes and reached over 20,000 users, including in India; Meta stated that it has removed its partner directory and is reviewing the programme. Read more...
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