Marketing

Retention time much higher on print than digital: Abhijeet Sonar of Hansgrohe

2023 brings elevated expressionism to arm people with hope for the uncertain year ahead: Wunderman Thompson's annual trend report

Increasing attack of data and AI on media agencies can make them go out of business: Martin Sorrell

ShareChat's Group Head of Marketing Kishore Acharya moves on

Tata Tea appoints Media.Monks as its digital and content partner

Amul has shown one doesn't need deep pockets to build a brand: RS Sodhi

70% of consumers buying products on social media said they trust influencers: Capegemini report

Marketers will use storytelling, short-form ads won't get traction in insurance sector: Abhishek Gupta of Edelweiss Tokio Life Insurance

White Rivers Media's 4P approach helps them create an impact and hack subcultures

An integrated approach to creativity in 2023