Top Advertising, Marketing and Media news headlines of today - Feb 18, 2026

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  • Feb 18, 2026 18:30 IST

    India’s adex-to-GDP ratio at 0.5% lags UK, US, China; WPP Media leaders explain the gap

    Prasanth-Kumar-and-Ashwin-Padmanabhan
    (L) Prasanth Kumar and Ashwin Padmanabhan (R)

    Prasanth Kumar and Ashwin Padmanabhan say the gap is driven by GDP-heavy sectors that do not advertise, ad spends concentrated in a few categories, and the pace of tech-led expansion; GST 2.0 is seen as an early, small tailwind. Read more...



  • Feb 18, 2026 17:12 IST

    Zee scales syndication with MCN network, vertical video and audio adaptations

    Company ties up with Story TV for micro-drama formats, steps up foreign-language dubbing partnerships, and begins monetising audio remake rights for legacy IPs. Read more...



  • Feb 18, 2026 15:23 IST

    Hashtag Orange promotes Gaurang Menon to Managing Partner and Creative Head, West

    Menon continues to lead Mumbai operations while taking on expanded responsibilities across the West region following internal leadership changes at the agency. Read more...



  • Feb 18, 2026 15:18 IST

    Invideo acquires GoBo Labs to deepen creator platform capabilities

    Acquisition brings the Indian AI creative studio into Invideo’s platform development as the company looks to integrate filmmaking workflows and creator-led insights into its tools. Read more...



  • Feb 18, 2026 13:58 IST

    WPP Media TYNY sees 2026 ad revenue crossing Rs 2 lakh crore; commerce, AI in focus

    wpp tyny

    The This Year Next Year report projects 9.7% growth to Rs 2,01,891 crore in 2026, with digital at 68.1% share; commerce-led ads seen growing fastest at 24.2%. Read more...



  • Feb 18, 2026 13:31 IST

    “Misleading exhibits should not continue at expo,” MeitY secretary on Galgotias row

    Addressing the issue, Krishnan stressed that the India AI Impact Summit is intended as a platform to showcase innovation, not to function as a commercial marketplace. Read more...



  • Feb 18, 2026 13:18 IST

    TYNY day: Madison puts out ADEX early; 2026 pegged at Rs 1,74,605 crore

    The adex numbers released a week prior to the scheduled event stood out as WPP Media unveiled its annual This Year Next Year (TYNY) report at an event in Mumbai today. Read more...



  • Feb 18, 2026 12:46 IST

    Retail market in India to cross Rs 200 trillion as consumer behaviour evolves

    A joint report by Boston Consulting Group and Retailers Association of India highlights consumption growth, AI-led transformation and evolving consumer behaviour shaping the next decade. Read more...



  • Feb 18, 2026 12:36 IST

    India AI Impact Summit extends Expo till Feb 21; public entry on Feb 20-21

    The extension comes as access protocols at Bharat Mandapam have been changing daily because of high-security movements around the PM’s presenc. Read more...



  • Feb 18, 2026 12:03 IST

    Galgotias told to vacate India AI Impact Summit after Chinese robot dog row

    The decision comes after Galgotias displayed a Chinese-made robotic dog named Orion, claiming it as an indigenous innovation. Read more...



  • Feb 18, 2026 11:19 IST

    Edelman India names Siddharth Panicker Mumbai head, Karthy Prasanna Bengaluru head

    Panicker oversees business performance, client leadership and talent in Mumbai, while Prasanna continues as Consumer Technology Lead and heads the Bengaluru office. Read more...



  • Feb 18, 2026 11:04 IST

    DD Free Dish e-auctions: 26 slots sold amid big reset in news; movies, GEC also ease

    Day 1 of the annual e-auctions saw eight winners in A+ and A, while Day 2 added fresh clearances in C, A, B and D, with most bids below 2025. Read more...



  • Feb 18, 2026 10:53 IST

    MeitY says viral spread is the biggest risk from synthetic media

    The central risk in the synthetic media ecosystem, officials said, is not the creation of AI-generated content itself, but its amplification. Read more...



  • Feb 18, 2026 10:49 IST

    As synthetic media goes viral, advertisers push for tamper-proof trust signals

    ai india summit

    At India AI Impact Summit 2026, Adobe’s Andy Parsons and other speakers backed standards such as C2PA content credentials to help brands verify how AI-era campaigns are created and edited, as policymakers flagged deepfake virality risks. Read more...



  • Feb 18, 2026 10:23 IST

    Havas says India lifted APAC growth in 2025; plans 5-10 acquisitions in 2026

    Group reports 3.1% organic growth and net income for the group of 189 million euros in 2025; targets 13.2–13.5% adjusted EBIT margin in 2026. Read more...



  • Feb 18, 2026 10:17 IST

    Warner Bros turns down Paramount’s revised bid, seeks ‘best and final’ proposal

    Paramount informally floated a $31-per-share price, prompting engagement, but Warner Bros signalled preference for the Netflix deal as shares in both companies rose. Read more...



  • Feb 18, 2026 10:12 IST

    VETO rolls out expert-led T20 World Cup programming to build its ‘second screen’ CTV play

    Platform ropes in Aakash Chopra, Ravichandran Ashwin, S Badrinath and journalist Samip Rajguru for previews, analysis and watch-alongs, available exclusively on VETO. Read more...



  • Feb 18, 2026 10:04 IST

    MAGGI Spicy campaign celebrates young people who follow their own path

    The new campaign highlights Gen Z’s self-assurance and individuality, connecting with young consumers through taste, choice, and expression. Read more...



  • Feb 18, 2026 09:54 IST

    India Today Group introduces AI news anchor ‘Sutra’ at India AI Impact Summit

    Built with BharatGen and showcased by MeitY, Sutra will deliver real-time summit takeaways. Read more...



  • Feb 18, 2026 09:22 IST

    AI Impact Summit advisory: Convention sessions end by 4.30 pm on Feb 18; Gate 4 only for exit

    Officials cautioned that intermittent traffic restrictions may be experienced between 4 pm and 11 pm in and around the ITPO area. Read more...



  • Feb 18, 2026 09:15 IST

    Galgotias faces online wrath for displaying ‘Orion’ robodog at AI Impact Summit

    Several posts on X claimed the robot was an off-the-shelf product and questioned why it was being projected as part of an “AI ecosystem” pitch at a national-level summit. Read more...



  • Feb 18, 2026 09:11 IST

    Beyond Galgotias: The AI posturing problem no one wants to name

    A summit showcase triggers a bigger question: are we building real capability in data, talent and systems, or rewarding optics that look like innovation but aren’t?. Read more...



  • Feb 18, 2026 09:07 IST

    NVIDIA CEO Jensen Huang skips India AI Impact Summit due to illness

    NVIDIA South Asia MD Vishal Dhupar says Huang “caught a bug” after three weeks of travel; IT Minister Ashwini Vaishnaw calls attendance a personal choice, says NVIDIA is in talks on AI infrastructure investments. Read more...



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