Marketing

Cannes Lions 2024: Humour makes a grand return to advertising

McDonald’s chiefs on breaking the silos between marketing and finance

Why the marketing industry must break away from hourglass model, explains Nick Law

‘The Whole Truth’ about FMCG marketing gimmicks revealed!

Kanika Kalra joins Reckitt as Regional Marketing Director – Health & Nutrition

Bandhan Life unveils new brand identity

Ants Digital highlights ethical marketing practices with #TheLinesWeDraw

Cleartrip appoints Tavleen Bhatia as Chief Marketing and Revenue Officer

Biggest mistake brands make is succumbing to herd mentality: Ishwindar Singh of Pernod Ricard

Creating a work culture where women get equal opportunity