Top Advertising, Marketing and Media news headlines of today - Feb 27, 2026

Omnicom Advertising’s cultural intelligence unit says audiences are developing a sharper radar for what’s synthetic, pushing brands toward visible effort, authorship and “designed” restraint across six new cultural shifts. Read more...

RedSeer’s consumer outlook report highlights Generation X as a growing force in India’s consumption landscape, with premium, wellness, and experience-driven spending expected to rise significantly. Read more...

Google said Gemini will help advertisers “see further into the consumer journey”, reduce fragmentation and activate data in real time, as brands demand outcomes across CTV, YouTube and commerce-led media buys. Read more...

WPP flagged client losses and spending cuts in its FY25 preliminary results, and laid out a three-phase plan to stabilise in 2026, return to organic growth in 2027, and accelerate from 2028. Read more...

Indriya has avoided satellite TV entirely so far, funnelling nearly 60% of its media budget into digital and connected TV to build precision-led awareness in cities where it operates. Read more...

Netflix said matching Paramount Skydance’s revised offer would make the deal “no longer financially attractive”, after WBD’s board deemed the latest Paramount proposal a “Superior Proposal” under the Netflix merger agreement. Read more...

The group wants to move away from its federation structure and operate as a single company built around four units: WPP Media, WPP Creative, WPP Production and WPP Enterprise Solutions. Read more...