consumers

Cannes Lions 2024: Exploring marketing in a divided world

How marketers are navigating complexities of decoding consumers' digital footprints

67% of consumers experienced subscription trap: LocalCircles survey

Consumers fearing their personal finances will worsen, drops from 80% to 43%: Report

60% consumers realise AI's transformative powers: Study

JioAds launches advertiser-focused AI platform Picasso.AI

Tata AIA unveils new brand positioning 'Har Waqt Ke Liye Taiyaar'

The power of touch in marketing

What's driving brands' growing preference for cricketers over Bollywood celebrities?

KFC transforms its bucket to raise awareness for Indian sign language