consumers

Rural India recalibrates choices amid economic strain, accelerates digital adoption: Report

Branding in education: Turning promises into purpose

CCPA sends show cause notice to Ola Electric for misleading ads and unfair trade practices

Bajaj Lighting's latest ad proves it doesn't just illuminate spaces—it elevates experiences

India is our biggest market outside Germany, says AVOW’s Ashwin Shekhar

FMCG giants see doubling of q-comm share in e-comm sales: Deloitte-FICCI Report

ZEE5’s Manish Kalra on delivering value to audience and content diversification plan

80% consumers cite WOM for influencing purchase: Deloitte report

Creativity should be a means to an end, not an end in itself: AB InBev’s Marcel Marcondes

Cannes Lions 2024: Exploring marketing in a divided world