consumers

Consumers drift to regional FMCG brands, says Honasa’s Varun Alagh

Over half of Indian AI users call chatbots their ‘Good Friend’, finds Accenture survey

Why GCPL’s in-house media push signals a shift for brands and agencies

92% of Indians plan to maintain or boost festive spending: JioStar survey 2025

Kantar report shows 39% growth in India’s health and wellness searches

“No Palm Oil” claims mislead consumers, ignore scientific evidence: OTAI President

P&G;’s new CEO shows Indian-Americans can win US consumers: Mahindra

From Rs 100 crore to Rs 400 crore: Hyphen claims 4X growth leap in 2nd year

Secret Sauce Communications to handle PR mandate for Bindu Fizz Jeera Masala

Dabur launches new D2C dietary supplements brand, Siens