consumers

ABFRL launches OWND! for Gen Z consumers

Marico names Fatima Sana Shaikh as brand ambassador for Kaya Products

84% of Indian consumers say food safety affects their purchase decisions

FMCG firms await guidelines as new GST triggers short-term disruption

Britannia plans rural markets to contribute half of domestic sales in 3-4 years

Consumers drift to regional FMCG brands, says Honasa’s Varun Alagh

Over half of Indian AI users call chatbots their ‘Good Friend’, finds Accenture survey

Why GCPL’s in-house media push signals a shift for brands and agencies

92% of Indians plan to maintain or boost festive spending: JioStar survey 2025

Kantar report shows 39% growth in India’s health and wellness searches