consumers

70% of consumers ready to spend more this Diwali: Survey

Govt seeks public comments on prevention of dark patterns on online platforms by Oct 5

Indian shoppers to boost their spending by 14% YoY this festive season: Disney+ Hotstar survey

53% of consumers perceive ad targeting as intrusive: WARC

Nippo reinvents itself for the new era with its campaign 'For the New You'

Brands underestimating consumers between 50-70 age group are missing out on multi-trillion-dollar market: BCG

Indian consumers becoming price-conscious to value-conscious: P&G; CEO LV Vaidyanathan

65% consumers tired of brands purpose-washing; don't care if 73% brands disappear: Havas study

Pidilite's new TVC showcases the qualities of its tile fixing adhesive brand Roff

Integral Ad Science launches quality attention measurement product