consumers

India is our biggest market outside Germany, says AVOW’s Ashwin Shekhar

FMCG giants see doubling of q-comm share in e-comm sales: Deloitte-FICCI Report

ZEE5’s Manish Kalra on delivering value to audience and content diversification plan

80% consumers cite WOM for influencing purchase: Deloitte report

Creativity should be a means to an end, not an end in itself: AB InBev’s Marcel Marcondes

Cannes Lions 2024: Exploring marketing in a divided world

How marketers are navigating complexities of decoding consumers' digital footprints

67% of consumers experienced subscription trap: LocalCircles survey

Consumers fearing their personal finances will worsen, drops from 80% to 43%: Report

60% consumers realise AI's transformative powers: Study