consumers

JioAds launches advertiser-focused AI platform Picasso.AI

Tata AIA unveils new brand positioning 'Har Waqt Ke Liye Taiyaar'

The power of touch in marketing

What's driving brands' growing preference for cricketers over Bollywood celebrities?

KFC transforms its bucket to raise awareness for Indian sign language

70% of consumers ready to spend more this Diwali: Survey

Govt seeks public comments on prevention of dark patterns on online platforms by Oct 5

Indian shoppers to boost their spending by 14% YoY this festive season: Disney+ Hotstar survey

53% of consumers perceive ad targeting as intrusive: WARC

Nippo reinvents itself for the new era with its campaign 'For the New You'