Top Advertising, Marketing and Media news headlines of today - Sept 23, 2025

Follow BestMediaInfo, stay ahead with the latest developments, including top people movements, in the domain of advertising and marketing across all business categories

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  • Sep 23, 2025 17:59 IST

    TRAI recommends reserve prices for auction of FM radio channels

    Following a consultation paper issued in August 2024 and an Open House Discussion in October 2024, TRAI considered stakeholder comments and further analysis to finalise the recommendations. Read more...



  • Sep 23, 2025 17:13 IST

    Hero Destini 125 gets cinematic push with S.S. Rajamouli collaboration

    Conceptualised by McCann Worldgroup, the campaign showcases the Destini 125 through cinematic storytelling by S.S. Rajamouli, highlighting its design and features. Read more...



  • Sep 23, 2025 16:31 IST

    Flipkart brings ‘Shubh Muhurat Deals’ to consumers with Astrotalk guidance

    flipkart

    Conceptualised by DDB Mudra, the campaign links shopping for large appliances with auspicious timings, providing a calendar of Shubh Muhurat guided by Astrotalk astrologers. Read more...



  • Sep 23, 2025 16:19 IST

    Patanjali vs Dabur: Court curbs disparaging ad lines, allows modified campaign

    The Delhi High Court allowed Patanjali Ayurved to continue its ‘ordinary Chyawanprash’ ads after removing references to Dabur’s 40 herbs and other disparaging claims, stressing that the relief was interim and subject to trial. Read more...



  • Sep 23, 2025 16:15 IST

    AVIS India appoints PR Professionals for media outreach

    PR Professionals will manage AVIS India’s public relations, covering media relations, brand positioning, and stakeholder communication to boost visibility. Read more...



  • Sep 23, 2025 16:11 IST

    Tyaani Jewellery’s Campaign highlights Zeenat Aman as a timeless cultural icon

    Aman features in the campaign in modern attire, surrounded by artefacts reflecting her legacy, declaring she remains an enduring icon, “iconic then, iconic now”. Read more...



  • Sep 23, 2025 15:15 IST

    India Today Conclave 2025 returns to Mumbai on September 25-26

    The 2025 Mumbai edition brings together distinguished figures from politics, defence, and judiciary, including Devendra Fadnavis, Lt Gen Rajesh Pant, and others. Read more...



  • Sep 23, 2025 15:14 IST

    Vidyuth Bhandary Joins Atrangii and Hari Om OTT as EVP, Content and Studios

    Bhandary will lead content teams at Atrangii and Hari Om OTT and serve as Studio Head, overseeing fiction, non-fiction, and devotional content while developing original IP for multiple platforms. Read more...



  • Sep 23, 2025 14:57 IST

    Flipkart challenges BGMI gamers to turn gamer tags into real names

    For its Big Billion Days sale, Flipkart launches Name2Claim, a BGMI challenge conceptualised by DDB Mudra, asking gamers to adopt in-game usernames as real names to compete for prizes. Read more...



  • Sep 23, 2025 13:00 IST

    Sujata Appliances appoints Vishal Gupta as Head of BTL and trade marketing

    Gupta will lead BTL campaigns and trade marketing for Sujata Appliances, managing mixer-grinder and small appliance portfolios while enhancing consumer engagement and market presence. Read more...



  • Sep 23, 2025 12:31 IST

    Ashwini Vaishnaw shifts to Zoho, encourages use of swadeshi products

    Union Minister urges individuals and organisations to adopt homegrown digital platforms, reinforcing Prime Minister Modi’s call for Swadeshi initiatives. Read more...



  • Sep 23, 2025 11:57 IST

    ITC Chief calls next-gen GST reforms a ‘Historic Moment’

    Sanjiv Puri says the next-generation GST reforms could make products more affordable, support MSMEs, boost consumption, and strengthen the Swadeshi movement. Read more...



  • Sep 23, 2025 11:34 IST

    Centre launches dedicated GST complaint category on National Consumer Helpline

    The updated INGRAM portal allows consumers to register GST-related complaints across multiple sectors and 17 languages, enhancing transparency and tracking of grievances. Read more...



  • Sep 23, 2025 11:33 IST

    AC and TV sales jump as new GST rates come into effect

    The revised GST structure of 5% and 18% has led to higher consumer demand, with air-conditioners seeing almost double sales on the first day of implementation. Read more...



  • Sep 23, 2025 11:26 IST

    Tata Play to hike curated pack prices from Oct 7

    The majority of packs have seen their prices revised upward in the range of 7% to 15%. Premium HD sports and kids’ packs have seen the steepest increases. Read more...



  • Sep 23, 2025 11:00 IST

    How celebrities, AI and content are fueling India’s festive E-commerce battle in 2025

    From Amitabh Bachchan to Ajay Devgn, celebrity campaigns combined with tech and content are shaping the festive e-commerce landscape in 2025. Read more...



  • Sep 23, 2025 10:39 IST

    Google's Gemini AI makes its debut on Google TV

    The rollout began on September 22, 2025, initially targeting select high-end models like TCL's QM9K series, with plans to extend to more devices later this year. Read more...



  • Sep 23, 2025 10:25 IST

    More than 50% of Indians prefer local brands for everyday buying

    Rukam Capital’s Aspirations of New India study highlights innovation, authentic storytelling, and problem-solving as key factors shaping consumer loyalty. Read more...



  • Sep 23, 2025 10:21 IST

    Fridge gets a media plan: Samsung turns kitchens into ad spots, but do we really need it?

    Samsung's Family Hub screens open a new frontier for CPG and retail brands, but consumer backlash questions how far “screens everywhere” advertising can go. Read more...



  • Sep 23, 2025 10:11 IST

    Four Indian creatives shortlisted for One Club’s Next Creative Leaders 2025

    Next Creative Leaders has shortlisted four Indian creatives—Samyu Murali, Shrishti Vajpai, Drishti Chikhal and Tanvi Shah—for the global honour established with The 3% Movement to spotlight emerging creative leadership. Read more...



  • Sep 23, 2025 09:58 IST

    Euler Motors eyes mass media push, confirms larger marketing investments ahead

    Saurav Kumar, Founder and CEO, in an exclusive conversation with BestMediaInfo.com, admitted that the company’s scale now demands a different approach. Read more...



  • Sep 23, 2025 09:49 IST

    Festive jewellery advertising recalibrates as gold prices hit record highs

    GOLD-ADEX

    Record gold prices are forcing sharper choices, not cuts. Brands are balancing tradition with innovation, doubling down on ROI-driven media mix, alternatives like lab-grown, and new digital retail formats. Read more...



  • Sep 23, 2025 08:58 IST

    TRAI draft code gives broadcasters stronger audit rights with FY compliance, infra-sharing

    TRAI proposes annual audits, tighter dispute timelines and relief for small distributors while strengthening broadcaster oversight. Read more...



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