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- Nov 07, 2025 18:39 IST
Exclusive: MIB weighs watermark fix to end landing page influence on TRP ratings
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BestMediaInfo.com has learnt that before releasing the draft amendments, the Ministry reached out to several advertisers to discuss both the landing page directive and cross-holding regulations. Read more...
- Nov 07, 2025 17:29 IST
Women’s World Cup final hit 185 mn on JioHotstar, on par with Men’s T20 World Cup 2024
Overall, the tournament recorded a reach of 446 million, the highest ever for women’s cricket, greater than the combined total of the last three ICC Women’s World Cups. Read more...
- Nov 07, 2025 16:52 IST
Scribbld secures digital and performance marketing mandate for Odysse Electric Vehicles
Scribbld will manage Odysse’s social media and performance marketing, creating a strong digital presence through social-first campaigns and digital IPs. Read more...
- Nov 07, 2025 16:41 IST
Prime Video adds AP International South Cinema with Tamil and Malayalam films
The add-on subscription offers curated Tamil and Malayalam films, giving viewers access to multiple premium services, offline downloads, and simplified account management. Read more...
- Nov 07, 2025 16:23 IST
Survey finds 33% of Indians using agentic AI, signalling shift in daily digital behaviour
A survey of 2,000 Indians shows agentic AI is transforming daily tasks, with 73% using it for shopping, 66% for product comparisons, and 61% for purchases. Read more...
- Nov 07, 2025 15:56 IST
Prashant Iyer, Netflix India’s Director of Films & Series Marketing, steps down
Iyer reflected on his transformative eight-year journey at Netflix India, from social media management to leading marketing for films and series across APAC. Read more...
- Nov 07, 2025 15:03 IST
Meta made billions from scam ads, reports say; company disputes figures
Documents from 2021–2025 estimate that up to 10% of 2024 revenue is tied to risky or banned promotions; Meta cites enforcement gains and calls the figures “overly inclusive”. Read more...
- Nov 07, 2025 14:48 IST
Surya Roshni elevates Parul Phadke as Head A&M for Lighting and Consumer Durables
Phadke takes charge of marketing and advertising (A&M) at Surya Roshni, leading campaigns and digital initiatives to engage the brand’s diverse consumer base effectively. Read more...
- Nov 07, 2025 14:46 IST
Tiger Global offloads entire 5.09% stake in Ather Energy for Rs 1,204 crore
At the end of the September quarter data, promoters held a 41.22% stake in the company compared to 42.09% in the June quarter. Read more...
- Nov 07, 2025 13:47 IST
Digitally Inspired Media wins integrated mandate for OM SYSTEM
The agency will oversee OM SYSTEM’s India rebranding, handling digital media, PR, and creator collaborations to connect the brand with local audiences. Read more...
- Nov 07, 2025 13:16 IST
Oswaal Books urges parents to focus on smiles, not scores, this exam season
Narrated by Piyush Mishra, the film sheds light on the unseen emotional struggles students face amid exams, urging parents to look beyond marks and prioritise their child’s happiness. Read more...
- Nov 07, 2025 11:26 IST
Who killed landing pages?

BestMediaInfo.com explains the trigger, the impact on balance sheets and credibility, and the road ahead for broadcasters and ratings measurement. Read more...
- Nov 07, 2025 11:12 IST
KFC joins India’s victory celebrations with Jemimah Rodrigues and Renuka Thakur
The video captures Rodrigues and Thakur sharing laughter and high-fives as they continue their post-match celebrations over a feast from KFC’s Great Feastival menu. Read more...
- Nov 07, 2025 11:01 IST
MIB strips landing pages from TRP: Industry debates feasibility and warns of pitfalls
Marketers call landing-page spikes “noise” that distorts TRPs and say cleaner data will aid budgeting and rate talks. Read more...
- Nov 07, 2025 10:49 IST
BGMI and Talented turn ad clichés into cultural commentary with ‘BGMI Drops’
According to the campaign note, the three-film series turns BGMI elements into parody FMCG ads, blending meme culture, nostalgia, and digital interactivity. Read more...
- Nov 07, 2025 10:38 IST
Delhi High Court questions Patanjali over ‘Dhoka’ remark in Chyawanprash ad
The Delhi HC hearing Dabur India’s plea, observed that while comparative ads are allowed, Patanjali’s use of the term ‘dhoka’ crosses into disparagement. Read more...
- Nov 07, 2025 10:34 IST
Rexona highlights women’s confidence through participation with Smriti Mandhana
The film captures Mandhana’s message on confidence, using the cricket field as a metaphor for women stepping forward and owning every challenge they face. Read more...
- Nov 07, 2025 10:31 IST
UpGrad in talks to acquire Unacademy for $300–400 million
The proposed transaction, reportedly nearing finalisation, would transfer Unacademy’s test-prep vertical to UpGrad while AirLearn becomes a standalone platform. Read more...
- Nov 07, 2025 09:33 IST
Reckitt appoints WPP Media to handle its media duties across 21 European markets
WPP Media will develop strategy and activate across Reckitt’s portfolio of brands, including Durex, Nurofen, Strepsils, Gaviscon, Veet, Dettol (known as Sagrotan in Germany and Austria), Finish and Vanish. Read more...
- Nov 07, 2025 09:30 IST
Netflix introduces Monthly Active Viewers metric as ads reach 190 million a month
Netflix expands programmatic and targeting via Netflix Ads Suite, and readies global format and measurement upgrades through 2026. Read more...
- Nov 07, 2025 09:27 IST
MIB opens bookings for Rs 30,000 WaveX startup booths at IFFI Goa 2025
Each stall is available on a sharing basis and includes two delegate passes, lunch and high tea, evening networking opportunities. Read more...
- Nov 07, 2025 09:21 IST
Jagran Prakashan reports 36.7% rise in net profit to Rs 56.93 crore in Q2
Its Q2 revenue from printing, publishing and digital rose 9% to Rs 379.23 crore. Revenue from other segments, which comprises outdoor advertising and event management and activation services, increased 16.42% to Rs 52.39 crore. Read more...
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