storytelling

The urgency of being 'always on' is the stupidest thing a brand can do: Bobby Pawar

Lionsgate Play unveils new brand identity

Our work is anchored in data-backed strategic rigour and not personal opinion or gut feeling: T Gangadhar

Tata Motors' human-centric ads aim to redefine storytelling in the commercial vehicle space

Hungama launches horror-fiction podcast series 'Good Night'

Agency leaders must stand firm and correct the narrative in the ad industry: Santosh Padhi

Marketers will use storytelling, short-form ads won't get traction in insurance sector: Abhishek Gupta of Edelweiss Tokio Life Insurance

'All The World's A Stage' delves into the nitty-gritty of personal branding in a storytelling format: Ambi Parameswaran