storytelling

Streaming frees Indian storytelling from old formulas, say creators at WAVES 2025

How storytelling is elevating sexual wellness marketing

“Making advertising great again": TUNE's quest for timeless storytelling

We're in entertainment biz. If a campaign isn't entertaining, it isn't great: Sonal Kabi, Prime Video

OrangeGlobal Stories unveils audio storytelling platform ‘Eshtory’

Rising Star: Palak Kapadia on creativity, inclusivity, and the power of purpose

Guide to communicating long form narratives to audience

Cannes Lions 2024: Exploring marketing in a divided world

Prime Video celebrates power of women in storytelling

In the media side of adworld, I discovered the real power of narrative: Mo Mantra's Ankit Nalotia