storytelling
How brands are telling new stories about siblings this Raksha Bandhan
MovieVerse Studios and Beacon Media form content alliance focused on the Global South
Nash8 brings manga-inspired storytelling to Too Yumm! with Ananya Panday
Mira Kapoor and Asian Paints explore design storytelling with royale play textures
Disrupt or be ignored: Why ad filmmaking in India needs a creative reset
Super 7 Ad: Cashify, OPPO, Crocs, and more tap emotion, nostalgia, and humour
Super 7 ads of the week: Tata Salt, GIC, JKY Groove, and Apple take centre stage
Streaming frees Indian storytelling from old formulas, say creators at WAVES 2025