storytelling

Advertising isn’t over, but it is no longer the main act

At AI Summit, Prasoon Joshi and Sushant Sreeram make the case for human imagination

51 startups to demo AI-led innovations at WAVES Creators Corner at India AI Impact Expo

In the age of Reels and memes, who controls creative decisions today?

Godrej Properties makes the case against a digital-only marketing playbook

The 10 ads that lived rent-free in our heads in 2025

The Body Shop doubles down on digital, influencers to reach Gen Z, millennials in India

Why India's IPOs now rise on storytelling as much as numbers

Super 7 ad of the week: Recent campaigns illustrating creativity in India

Super 7 Ad of the Week: The week in stories, humour and imagination