storytelling

Super 7 Ad: Cashify, OPPO, Crocs, and more tap emotion, nostalgia, and humour

Super 7 ads of the week: Tata Salt, GIC, JKY Groove, and Apple take centre stage

Happydent lights up smiles and civic sense

Streaming frees Indian storytelling from old formulas, say creators at WAVES 2025

How storytelling is elevating sexual wellness marketing

“Making advertising great again": TUNE's quest for timeless storytelling

We're in entertainment biz. If a campaign isn't entertaining, it isn't great: Sonal Kabi, Prime Video

OrangeGlobal Stories unveils audio storytelling platform ‘Eshtory’

Rising Star: Palak Kapadia on creativity, inclusivity, and the power of purpose

Guide to communicating long form narratives to audience