storytelling

Nash8 brings manga-inspired storytelling to Too Yumm! with Ananya Panday

Mira Kapoor and Asian Paints explore design storytelling with royale play textures

Disrupt or be ignored: Why ad filmmaking in India needs a creative reset

Super 7 Ad: Cashify, OPPO, Crocs, and more tap emotion, nostalgia, and humour

Super 7 ads of the week: Tata Salt, GIC, JKY Groove, and Apple take centre stage

Happydent lights up smiles and civic sense

Streaming frees Indian storytelling from old formulas, say creators at WAVES 2025

How storytelling is elevating sexual wellness marketing

“Making advertising great again": TUNE's quest for timeless storytelling

We're in entertainment biz. If a campaign isn't entertaining, it isn't great: Sonal Kabi, Prime Video