OTT

97% of respondents prefer streaming on TV around dinner time with family: Study

82% Indian viewers engage with TV ads: Report

Cine 1 Studios moves Delhi HC seeking stay on Animal movie's OTT and TV release

Health experts urge for prohibition of point-of-sale tobacco ads

In-depth: Amid India's booming AVOD landscape, what's on the horizon for SVOD?

India Today Originals & Netflix premiere true-crime documentary, Curry & Cyanide - The Jolly Joseph Case

Airtel Xstream Play partners with aha Telugu and Tamil

India's $12 billion digital media market to become 3X by 2030: Redseer

Reliance-Disney working on merger, not acquisition; what it means for Indian M&E sector

The crucial role of attention economy in 2024