OTT

As CTV surpasses DTH or Cable TV, advertisers focus on its measurement

Monthly active viewers of Bengali content on our platform doubled since Dec 2022: Zee5

Allocating substantial portion of marketing budget to OTT & influencer marketing: Urban Company's Smit Shukla

Ferrero India expands Kinder portfolio, sweetening its bid to increase market share

Colors Kannada to premiere Bigg Boss Season 10 on October 8

HC dismisses plea seeking prohibition of gross anti-tobacco health spots in cinema, TV/OTT

Our direct revenue growing by 40-50% YoY: Hoichoi co-founder Vishnu Mohta

Ahead of Cricket WC, Vicks Cough Drops unveils new cheer anthem #VicksKholIndiaBol

32% of Urban Indians increased cinema-going frequency over the past year: Report

Zee5 returns as exclusive OTT partner for MumbaiCha Raja