Marketing

Spreading awareness and holding more trials is Godrej Yummiez's plan for H2 FY23: Mohit Marwaha

Nilesh Gupta takes additional charge of branding and creative strategy at Meesho

'All The World's A Stage' delves into the nitty-gritty of personal branding in a storytelling format: Ambi Parameswaran

Advertising has come a long way from being cerebral and consumer-centric to becoming more tactical and client-driven, say industry veterans

We've been building our gameplay to make the most out of naming rights deal for NDLS platforms, says BL Agro's Richa Khandelwal

Eatfit onboards cricketer Mayank Agarwal as an investor and brand ambassador

Rapido appoints Pawandip Singh as Vice-President, Marketing

AVOD set to overtake SVOD with time: Dentsu's 2023 Media Trends report

Debabrata Mukherjee joins Emami Agrotech as Chief Marketing and Strategy Officer

Global economic outlook expected to impact 2023 business plans for 95% of marketers: WARC report