India

Brand loyalty is a thing of the past; consumers want to experiment: Varun Koorichh of Diageo

How to unify India’s commerce media ecosystem in a fragmented internet market

Strong brand foundation drives long-term shareholder value: Kantar’s Soumya Mohanty & Deepender Rana

Recipes for successful consumer health campaigns

Canva's India expansion: A case study in localisation and AI-powered design

Adani Business Today India@100 to be held on August 20

Can generative AI become marketers' secret weapon for regional language content?

Spykar becomes Associate Gold Sponsor for India tour of Sri Lanka

New browsing app Veera prioritises user experience amid India's ad-heavy market

T20 World Cup: Can TV ad rates touch Rs 40 lakh if India plays the final?