engagement

Nearly half of mobile gamers say in-game ads don't negatively impact their play: Study

Gozoop Group bags social media mandate for Ashwin Sheth Group

Zee5 Global reveals CTV viewership jump by 75% in the US

Super 7 ads of the week: Here's a spotlight on top seven ads that captured our interest

Grapes secures digital mandate for Siyaram's

Why are 3D Anamorphic billboards becoming advertisers' new shiny toys?

Cannes Lions 2023: 'The value of creativity is priceless, but it's often fuelled by engagement and business growth'

Twitter to soon allow media publishers to charge users on a per article basis

Real-time data, content and commerce to be future of media agency business: Ajay Gupte