engagement

PerformAce Media appoints Ajhay Kumar as Chief Business Officer

Immersive ads go mainstream this festive season as brands embrace mixed reality

Skyscanner appoints Suryakumar Yadav as India brand ambassador

YouTube introduces Shopping stickers in Shorts to simplify in-video product discovery

Modern fans want to co-create, not just consume: JioStar’s Prashant Khanna

When AI knows your name but forgets your needs, Indians look for a human

Super 7 ads of the week: Tata Salt, GIC, JKY Groove, and Apple take centre stage

The rise of purpose-driven communications to scale up the brand game

MMA Global to launch creative think tank to bridge strategy and science in advertising

How brands and creators can tap into Instagram Blend to boost engagement