engagement
YouTube introduces Shopping stickers in Shorts to simplify in-video product discovery
Modern fans want to co-create, not just consume: JioStar’s Prashant Khanna
When AI knows your name but forgets your needs, Indians look for a human
Super 7 ads of the week: Tata Salt, GIC, JKY Groove, and Apple take centre stage
The rise of purpose-driven communications to scale up the brand game
How brands and creators can tap into Instagram Blend to boost engagement
Pocket Entertainment pledges Rs 125 cr for Pocket Toons in 2025, targets Rs 830 cr ARR by 2026