engagement
Super 7 ads of the week: Tata Salt, GIC, JKY Groove, and Apple take centre stage
The rise of purpose-driven communications to scale up the brand game
How brands and creators can tap into Instagram Blend to boost engagement
Pocket Entertainment pledges Rs 125 cr for Pocket Toons in 2025, targets Rs 830 cr ARR by 2026
Celebrity couples emerge as brands' top choice for endorsements in 2024
Can brands be thought leaders? Traya’s education-led marketing could be the answer