engagement

YouTube introduces Shopping stickers in Shorts to simplify in-video product discovery

Modern fans want to co-create, not just consume: JioStar’s Prashant Khanna

When AI knows your name but forgets your needs, Indians look for a human

Super 7 ads of the week: Tata Salt, GIC, JKY Groove, and Apple take centre stage

The rise of purpose-driven communications to scale up the brand game

MMA Global to launch creative think tank to bridge strategy and science in advertising

How brands and creators can tap into Instagram Blend to boost engagement

Divij Sharma moves to Amazon Prime Video as Head of Engagement

Saurav Ganguly endorses 40 brands

Pocket Entertainment pledges Rs 125 cr for Pocket Toons in 2025, targets Rs 830 cr ARR by 2026