engagement

MMA Global to launch creative think tank to bridge strategy and science in advertising

How brands and creators can tap into Instagram Blend to boost engagement

Divij Sharma moves to Amazon Prime Video as Head of Engagement

Saurav Ganguly endorses 40 brands

Pocket Entertainment pledges Rs 125 cr for Pocket Toons in 2025, targets Rs 830 cr ARR by 2026

Celebrity couples emerge as brands' top choice for endorsements in 2024

Can brands be thought leaders? Traya’s education-led marketing could be the answer

Scepticism looms over advertising potential on Threads

AI prompts to increase the ROAS on performance marketing by 5x

From Metro announcements to jingles: How audio ads are sneaking into our daily lives