digital

An integrated approach to creativity in 2023

Eroding consumer trust is top concern for advertising on social media platforms in 2023, says IAS Industry Pulse report

Marketers believe their work provides increasing value despite macroeconomic and labour headwinds: Salesforce report

13 million households, constituting 5% of projected TV universe, to be cord-cutters by 2026 in India: KPMG

How HT Media is utilising first-party data to help its advertisers

Indian M&E industry grew by $6 billion between 2020-22; two third growth from digital

Team Pumpkin bags the social media mandate for First Care's BuddsBuddy

Filter Coffee Co. bags digital and social media mandate of Lacto Calamine

TV ads rank #1 in conveying a positive impression of brands in APAC: GroupM's Consumer Eye research

Pixelfox bags the creative mandate for Scaler, USA