CTV

IAB Tech Lab launches “Ad Format Idol” initiative to standardise emerging CTV ad formats

Comscore partners with IAMAI for CTV study to deliver industry-wide insights

Baby Boomers: The wealthiest generation is tuning in online

Video ads to dominate brands’ festive strategies, taking 72% share in channels mix: MiQ

BARC India set to deploy premium panels with capability to measure CTV

Auto brands hit the fast lane this festive season, revving up adex by 15% over last year

India TV expands footprint in CTV with Samsung TV Plus

PKL's scale rivals T20 World Cup, offering unmatched reach this festive season: Kingshuk Mitra

India TV launches ‘India TV Speed News’ HD channel for fast-paced updates

What the upcoming comScore study means for CTV growth in India