CTV

Commerce, attribution, content-tech are key investment areas for Wavemaker: Shekhar Banerjee

Tier-2, 3 cities fuelling CTV growth: CloudTV’s Abhijeet Rajpurohit

Connected TV in India: Fragmentation, measurement, and content

India TV rolls out 24x7 pop-up CTV channel for Maha Kumbh 2025

Hits and misses of 2024: A year of innovation and authenticity

IAB Tech Lab releases programmatic CTV genre guidance

LG Ad Solutions and Magnite renew global partnership

Airtel joins hands with Glance to launch Glance TV

IAB Tech Lab launches “Ad Format Idol” initiative to standardise emerging CTV ad formats

Comscore partners with IAMAI for CTV study to deliver industry-wide insights