CTV

Advertisers cautious despite 10-12% festive boost: Amin Lakhani

JioStar scales up Bigg Boss into festive ad magnet with five editions and record sponsors

80–85% of GCPL’s internet investments now directed to CTV, says Harshdeep Chhabra

Amazon's Ads revenue jumps 23% to $15.7 billion in Q2

CTV ad revenue to reach $51 billion by 2029, equaling 45% of traditional TV ad spend

Over 80% of Malayalam CTV viewership on JioHotstar comes from non-Malayali audiences: JioStar

Kevin Vaz breaks down how JioStar plans to keep the momentum going post-IPL

Kyunki leads JioStar’s cross-screen strategy as brands demand unified reach

Premium brands line up for Wimbledon 2025 on JioStar to tap affluent urban India

MIB flags gaps in TV ratings: BARC monopoly, CTV viewership void, and entry barriers