CTV

Social’s new prime time is TV: YouTube CTV time up 219% in India

YouTube introduces urban–rural targeting and CTV Masthead in India

Harsh Deep Chhabra’s playbook for resilient marketing, from crisis-time deals to CTV bets

Compressed 21-day festive AdEx to rise with GST reforms spurring spending: Ashwin Padmanabhan

Media and Entertainment sector gets a shot in the arm as GST on premium TVs slashed to 18%

Digital and EV storytelling to drive 15% festive AdEx surge in auto sector

Advertisers cautious despite 10-12% festive boost: Amin Lakhani

JioStar scales up Bigg Boss into festive ad magnet with five editions and record sponsors

80–85% of GCPL’s internet investments now directed to CTV, says Harshdeep Chhabra

Amazon's Ads revenue jumps 23% to $15.7 billion in Q2