CTV
CTV ad revenue to reach $51 billion by 2029, equaling 45% of traditional TV ad spend
Kevin Vaz breaks down how JioStar plans to keep the momentum going post-IPL
Kyunki leads JioStar’s cross-screen strategy as brands demand unified reach
Premium brands line up for Wimbledon 2025 on JioStar to tap affluent urban India
CTV is booming, but most brands don’t know how to use it right: MiQ