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CTV
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CTV is booming, but most brands don’t know how to use it right: MiQ
Jun 27, 2025 11:20 IST
5 Min read
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The Pay TV conundrum: Big subscriber losses, but only modest viewership drop
Jun 25, 2025 11:08 IST
3 Min read
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YouTube logs highest-ever TV share among streamers at 12.5% in May: Nielsen
Jun 19, 2025 09:06 IST
3 Min read
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CTV viewership soars, 23% Indians go digital-only, says Kantar’s Media Compass report
Jun 17, 2025 11:23 IST
2 Min read
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Ad fatigue is real, and frequency caps alone won’t save your brand
Jun 13, 2025 09:41 IST
5 Min read
YouTube CTV finally gets a yardstick, but can Comscore fix more than just numbers?
Jun 12, 2025 12:33 IST
6 Min read
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India TV rolls out all-in-one OTT app for news, shows and podcasts
Jun 09, 2025 10:33 IST
1 Min read
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Comscore to launch YouTube CTV measurement in India by the end of 2025
May 23, 2025 10:57 IST
8 Min read