CTV

IAB Tech Lab launches “Ad Format Idol” initiative to standardise emerging CTV ad formats

By BestMediaInfo Bureau

Oct 23, 2024 17:10 IST logo

3 Min read

Comscore partners with IAMAI for CTV study to deliver industry-wide insights

By BestMediaInfo Bureau

Oct 22, 2024 12:16 IST logo

2 Min read

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Baby Boomers: The wealthiest generation is tuning in online

By BestMediaInfo Bureau

Oct 10, 2024 11:02 IST logo

3 Min read

Video ads to dominate brands’ festive strategies, taking 72% share in channels mix: MiQ

By BestMediaInfo Bureau

Oct 07, 2024 10:29 IST logo

1 Min read

BARC India set to deploy premium panels with capability to measure CTV

By BestMediaInfo Bureau

Sep 24, 2024 10:50 IST logo

2 Min read

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Auto brands hit the fast lane this festive season, revving up adex by 15% over last year

By Vishesh Sharma

Sep 19, 2024 14:21 IST logo

5 Min read

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India TV expands footprint in CTV with Samsung TV Plus

By BestMediaInfo Bureau

Sep 11, 2024 16:27 IST logo

1 Min read

ad ratesKingshuk-Mitra

PKL's scale rivals T20 World Cup, offering unmatched reach this festive season: Kingshuk Mitra

By Akansha Srivastava

Sep 11, 2024 12:22 IST logo

6 Min read

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India TV launches ‘India TV Speed News’ HD channel for fast-paced updates

By BestMediaInfo Bureau

Sep 05, 2024 11:53 IST logo

2 Min read

What the upcoming comScore study means for CTV growth in India

By BestMediaInfo Bureau

Aug 20, 2024 11:08 IST logo

5 Min read