CTV
Summer heatwave fuels double-digit ad spend rise for cooling giants
ZEE5 bets big on family and regional content to carve niche in crowded OTT space
Think brand, not conversions, when advertising on CTV: Frodoh founder
Audi India and PHD Media tie up with Huella to launch Q7 facelift with CTV campaign
Paramount and Nielsen sign multi-year deal for measurement and analytics