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CTV
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Comscore to launch YouTube CTV measurement in India by the end of 2025
May 23, 2025 10:57 IST
8 Min read
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VDO.AI introduces interactive CTV ad format using remote-enabled controls
May 16, 2025 13:12 IST
2 Min read
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CTV advertising set to capture 8% of India’s digital AdEx: Deloitte-MPA report
May 05, 2025 10:49 IST
3 Min read
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CTV to overtake pay TV by 2030, broadcasters to compete with short-video and gaming cos
Apr 02, 2025 10:49 IST
2 Min read
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Godrej Appliances summer marketing spends up 25%; focus on CTV, e-comm
Mar 26, 2025 11:33 IST
4 Min read
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Summer heatwave fuels double-digit ad spend rise for cooling giants
Mar 25, 2025 10:27 IST
5 Min read
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ZEE5 bets big on family and regional content to carve niche in crowded OTT space
Mar 10, 2025 16:06 IST
3 Min read