CTV

CTV ad revenue to reach $51 billion by 2029, equaling 45% of traditional TV ad spend

Over 80% of Malayalam CTV viewership on JioHotstar comes from non-Malayali audiences: JioStar

Kevin Vaz breaks down how JioStar plans to keep the momentum going post-IPL

Kyunki leads JioStar’s cross-screen strategy as brands demand unified reach

Premium brands line up for Wimbledon 2025 on JioStar to tap affluent urban India

MIB flags gaps in TV ratings: BARC monopoly, CTV viewership void, and entry barriers

CloudTV debuts CTV ad platform

Prabhvir Sahmey quits Samsung Ads

CTV is booming, but most brands don’t know how to use it right: MiQ

The Pay TV conundrum: Big subscriber losses, but only modest viewership drop