CTV
CTV to overtake pay TV by 2030, broadcasters to compete with short-video and gaming cos
Godrej Appliances summer marketing spends up 25%; focus on CTV, e-comm
Summer heatwave fuels double-digit ad spend rise for cooling giants
ZEE5 bets big on family and regional content to carve niche in crowded OTT space
Think brand, not conversions, when advertising on CTV: Frodoh founder
Audi India and PHD Media tie up with Huella to launch Q7 facelift with CTV campaign