CTV

YouTube logs highest-ever TV share among streamers at 12.5% in May: Nielsen

CTV viewership soars, 23% Indians go digital-only, says Kantar’s Media Compass report

India TV Speed News launches on the web

Ad fatigue is real, and frequency caps alone won’t save your brand

YouTube CTV finally gets a yardstick, but can Comscore fix more than just numbers?

India TV rolls out all-in-one OTT app for news, shows and podcasts

Comscore to launch YouTube CTV measurement in India by the end of 2025

VDO.AI introduces interactive CTV ad format using remote-enabled controls

CTV advertising set to capture 8% of India’s digital AdEx: Deloitte-MPA report

IPL has evolved from a brand awareness giant to performance marketing powerhouse, says TAM