CTV

Indian AdEx grows 9% to reach Rs 1,07,980 crore in 2024; trails global AdEx: Madison

YouTube is primarily being watched on TVs, reveals YouTube CEO

Paramount and Nielsen sign multi-year deal for measurement and analytics

Commerce, attribution, content-tech are key investment areas for Wavemaker: Shekhar Banerjee

Tier-2, 3 cities fuelling CTV growth: CloudTV’s Abhijeet Rajpurohit

Connected TV in India: Fragmentation, measurement, and content

India TV rolls out 24x7 pop-up CTV channel for Maha Kumbh 2025

Hits and misses of 2024: A year of innovation and authenticity

IAB Tech Lab releases programmatic CTV genre guidance

LG Ad Solutions and Magnite renew global partnership