CTV

Ad tech firms cash in on IPL, eye 20-30% annual revenue

CTV to overtake pay TV by 2030, broadcasters to compete with short-video and gaming cos

Godrej Appliances summer marketing spends up 25%; focus on CTV, e-comm

Summer heatwave fuels double-digit ad spend rise for cooling giants

Balancing tradition and digital, bridging generational gaps crucial for advertisers: Nielsen

ZEE5 bets big on family and regional content to carve niche in crowded OTT space

Think brand, not conversions, when advertising on CTV: Frodoh founder

Growth of streaming resulting in revival of TV: GroupM’s Ashwin Padmanabhan

Audi India and PHD Media tie up with Huella to launch Q7 facelift with CTV campaign

Indian AdEx grows 9% to reach Rs 1,07,980 crore in 2024; trails global AdEx: Madison