CTV

LG Ad Solutions and Magnite renew global partnership

Airtel joins hands with Glance to launch Glance TV

IAB Tech Lab launches “Ad Format Idol” initiative to standardise emerging CTV ad formats

Comscore partners with IAMAI for CTV study to deliver industry-wide insights

Baby Boomers: The wealthiest generation is tuning in online

Video ads to dominate brands’ festive strategies, taking 72% share in channels mix: MiQ

BARC India set to deploy premium panels with capability to measure CTV

Auto brands hit the fast lane this festive season, revving up adex by 15% over last year

India TV expands footprint in CTV with Samsung TV Plus

PKL's scale rivals T20 World Cup, offering unmatched reach this festive season: Kingshuk Mitra