CTV

Rs 4,500 crore of total TV ad revenue went to addressable advertising services in 2023: GroupM

CTV advertising to become key as CTV reach exceeds 32 million households: Vdo.AI report

Well-positioned to capitalise on monetisation opportunities across TV and digital: News18's Mitul Sangani

CTV advertising increased from Rs 450 crore to around Rs 1,000 crore in 2023: Madison

Nielsen expands its CTV measurement of YouTube in India

Ambuja Cements and ACC leap into CTV with their 'Bharosa Atoot'

Cost and creative readiness stand out as primary hurdles in CTV advertising space

Amagi's 10th quarterly Fast report unveils 28% increase in Q4 ad impressions

Disney+ Hotstar partners with Xapads to enhance its CTV advertising

Digital agencies struggling due to high dependency on top-tier talent: Amardeep Singh of Interactive Avenues