/bmi/media/agency_attachments/KAKPsR4kHI0ik7widvjr.png)
CTV
/bmi/media/media_files/6Y9JHwo2wlo5TpYW98DY.jpg)
/bmi/media/media_files/ZW9n4j4jfvdaRrkYvMR9.jpg)
News genre leads the way in CTV advertising: Priti Murthy of GroupM Nexus
Aug 09, 2024
10:26
IST
3 Min read
/bmi/media/media_files/dpJj22x9PyEKXhIBTaY1.jpg)
/bmi/media/media_files/1P3fHrAnL5HS4FK6f1dR.jpg)
/bmi/media/media_files/eSJGX9JUwroO14oHWuv0.jpg)
YouTube dominates CTV streaming in India with 4x viewership growth in 3 years: CEO Neal Mohan
Aug 08, 2024
10:14
IST
3 Min read
/bmi/media/media_files/Uc6rkmp8vFuLBlFcFyjq.jpg)
/bmi/media/media_files/KGSLdh9AC9OCsVrEWUNL.jpg)
/bmi/media/media_files/c2kpEU1FU0QBBF8GF0At.png)
/bmi/media/post_banners/22cad81c253bc08921602d1bc21e6a519c6eb57d44fbc1760164e23ada5064a3.png)
Rs 4,500 crore of total TV ad revenue went to addressable advertising services in 2023: GroupM
Mar 15, 2024
04:02
IST
3 Min read
/bmi/media/post_banners/bd4e34277a493b8121cde5bfee3a2b6f81484acc2179d9cb5b14a926fab86cc4.jpg)
CTV advertising to become key as CTV reach exceeds 32 million households: Vdo.AI report
Mar 15, 2024
04:02
IST
2 Min read