CTV

Disney+ Hotstar partners with Xapads to enhance its CTV advertising

Digital agencies struggling due to high dependency on top-tier talent: Amardeep Singh of Interactive Avenues

JioCinema gears up for IPL 2024; hosts roadshow event for advertisers and partners

Magnite expands global presence with opening of first office in India

CPM versus ER: How advertisers prefer to buy ads on CTV

Growing fastest in the world, Indian adex to grow 9% reaching $12.3 bn in 2024: Dentsu

Disney+ Hotstar launches handbook for OTT advertising

Indian adex 2023 growth settles at 11.2%; to grow at 12.1% in 2024: GroupM TYNY year-end forecast

ABP News delivers strong numbers on digital in Exit Poll coverage

BARC India working on a dozen ideas, says Chairman Shashi Sinha